Perception of Reality via Multi-media Communication in MBA Classrooms

Authors

  • Frank Lorne Professor of Management New York Institute of Technology-Vancouver
  • Abhimanyu Jham MBA students of New York Institute of Technology-Vancouver
  • Anoop Kumar MBA students of New York Institute of Technology-Vancouver
  • Bhupinder Singh MBA students of New York Institute of Technology-Vancouver
  • Eros Tuladhar MBA students of New York Institute of Technology-Vancouver

DOI:

https://doi.org/10.18533/journal.v2i4.96

Keywords:

Reality Perception, Multi-Media Communication, MBA education

Abstract

Using the mission goals of a business school in North America, and a series of multi-screen teaching experiments conducted on the campus of the school, this paper argues why reality perception can be an important feature in shaping decision making as well as for consumer appreciations in entertainment. The role of arts and humanity cannot be ignored in how our thinking paradigm will be shaped for the 21st century education.

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