Perception of Reality via Multi-media Communication in MBA Classrooms

Frank Lorne, Abhimanyu Jham, Anoop Kumar, Bhupinder Singh, Eros Tuladhar

Abstract


Using the mission goals of a business school in North America, and a series of multi-screen teaching experiments conducted on the campus of the school, this paper argues why reality perception can be an important feature in shaping decision making as well as for consumer appreciations in entertainment. The role of arts and humanity cannot be ignored in how our thinking paradigm will be shaped for the 21st century education.

Keywords


Reality Perception; Multi-Media Communication; MBA education

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DOI: http://dx.doi.org/10.18533/journal.v2i4.96

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Journal of Arts and Humanities (Print) ISSN:2167-9045

Journal of Arts and Humanities (Online) ISSN: 2167-9053